DROP THE WEIGHT

3 Print Ads, 1 Experiential

Product: Beis Luggage

Insight: People want assurance they won’t face unexpected overweight baggage fees at the airport.

Big Idea: Drop the weight from your luggage.

Role: Art Director and Copywriter

Experiential Execution Idea: Participants are challenged to pack a non-Beis bag as close to 50lbs as possible. This will show how challenging of a task it is without the Beis built-in weight indicator. Anyone who gets within 0.5lbs without going over will have their baggage fees paid for by Beis.