NEED NOT WANT

3 Print Ads, 1 Digital

Product: Oura Ring

Insight: People purchase fitness trackers because they need motivation to focus more on their health.

Big Idea: Listen to what your heart needs, not what it wants.

Digital Execution Idea: Have the Oura Ring “personal trainer” DM the user sassy lines to get them to follow what their body needs rather than what their heart wants.