DUPED by Walmart

Billboard, Print, Social, OOH, Experiential

Awards:

  • Young Ones One Show - Finalist (Walmart: Integrated Campaign)

  • Young Ones One Show - Finalist (Walmart: Creator Content & Social Media)

Client: Walmart

Insight: Young consumers believe the Walmart brand to be cheap, off-brand imitations of quality, name brand items.

Big Idea: Let’s trick name brand influencers into loving Walmart.

Art Director:Revati Mahurkar

Copywriter: Remy Bailard

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