OverRide
Client: Disney Parks
Problem: People with cerebral palsy and other musculoskeletal disorders are excluded from many theme park rides because their bodies cannot safely handle the physical forces required.
Solution: Create a way for people with physical limitations to experience the same thrill, anticipation, and shared excitement of an amusement park ride without requiring their bodies to endure the ride itself.
Art Director:Revati Mahurkar
Copywriter: Remy Bailard